> PRICUA is an organization focused on representing private, nonprofit higher learning in matters of legality and academics at all levels.

> As one of the six major presidential higher education associations, PRICUA's institutional membership is comprised of presidents from accredited private, nonprofit colleges and universities.

> PRICUA monitors and responds to the growing regulatory demands placed on institutions of higher education. With its members, PRICUA seeks appropriate regulation of private colleges and universities that is sensitive to institutional diversity and independence, while also addressing society's needs.

> Private Colleges and Universities Alliance (PRICUA) serves as the unified national voice of private nonprofit higher education.

> Private Colleges and Universities Alliance (PRICUA) is an organization of private colleges and universities. PRICUA staff meets with policymakers, helps coordinate the joint activities of state-level to discuss the best ways to regulate and amplify the efforts of Private higher learning institutions and build a platform for partnership, collaboration, and stakeholder participation in matters to do with students and higher learning institutions.

> PRICUA is a Non-Profit Association and a united voice for fully accredited private colleges and universities and those seeking registration and accreditation with local and international creditors.

> PRICUA’S mission is to help policymakers recognize the importance and value of the independent sector of higher education by promoting standards in higher education.

> It’s a stakeholder-based and peer-reviewed organization which helps institutions align themselves with policy and regulations by helping in programme review, curriculum development, and staff capacity building.

> PRICUA conducts public relations, research, and government relations for its members.

> PRICUA engages private colleges and universities to work collaboratively in areas of public policy, cost containment, and professional development to better serve the state and its citizens.

> PRICUA advocates for law reforms and bills which create no harm for colleges and universities and laws which enhance and promote efforts by private higher learning institutions by reducing the cost of doing business.  PRICUA values dialogue, stakeholder participation, and negotiations to resolve the differences between the higher learning institutions and the government.

> PRCUA is a voluntary association of higher learning that provides leadership in support of independent higher learning institutions (HEI), fosters cooperative efforts among member institutions, and serves as the official liaison between independent higher education and government.

> PRICUA provides student scholarships, bursary recommendations, and student support through its member higher learning institutions.